From One Torchmate® Table to a National-Scale Digital Fabrication Provider - SendCutSend Started Their Growth To $100 Million With a Torchmate Plasma Table
Cutting-Edge Capabilities Drive Business Growth
The Challenge
- Growth Without Outsourcing Costs: Early projects had to be outsourced, slowing iteration and increasing cost. The businesses needed an in-house cutting backbone to control quality and lead time.
- Upload-to-Order Workflow: The founder’s vision was to allow customers to upload DXF files online and receive precision parts—requiring dependable, easy-to-learn equipment.
- Start Small, Scale Big: What began in a garage needed a solution that could grow to enterprise-level throughput without sacrificing agility.
- Learning Curve: The business needed CNC technology operators could run without extensive CAD or fabrication experience.
Introduction
From a garage workshop filled with car projects to a nationwide manufacturing powerhouse, SendCutSend’s story is one of relentless innovation, resourcefulness, and a deep passion for fabrication.
Founder and CEO Jim Belosic began as a hands-on builder—welding, cutting, and modifying anything with wheels or wings long before SendCutSend existed. His journey started with a handheld plasma cutter, then a Torchmate® 2×2 Growth Series CNC plasma cutting table, and ultimately a vision for a streamlined, software-driven approach to custom manufacturing.
The first Torchmate was part of the impetus of SendCutSend. What started as a tool for garage projects quickly became the neighborhood plasma table. Early iterations of the company included renting out time on the machine and a software-only approach.
How the Torchmate Table Provided a Solution
The Torchmate Growth Series table proved successful early on, but as demand increased, Jim needed more capacity. After seeing the Torchmate 4000 Series at the SEMA Show, he added a Torchmate 4800 to the operation.
Phase one was complete: bring cutting in-house, eliminate outsourcing delays, and enable rapid iteration for prototypes and production parts. Torchmate’s simplicity allowed daily production of brackets, gussets, and custom components.
Torchmate also served as the dependable backbone for building SendCutSend’s now-iconic upload-to-order workflow—supporting demand validation, standardized work instructions, and optimized quoting and nesting processes.
With this foundation in place, SendCutSend successfully scaled throughput and expanded operations across multiple facilities.
Why SendCutSend Chose Torchmate
- Single-Source Dependability: U.S.-based manufacturing ensured serviceability, parts availability, and long-term reliability.
- Simple to Run, Minimal Downtime: The table ran four days per week with virtually no maintenance, delivering predictable output.
- Versatility: Capable of handling prototypes, production volumes, gussets, and custom parts.
- Industrial Mechanics, Easy Training: Heavy-duty construction with straightforward controls allowed fast operator onboarding without sacrificing quality.
The Results
“The Torchmate table ran four days a week, with overbuilt mechanics that delivered stable quality without intensive maintenance overhead.” — Jim Belosic, Owner & CEO, SendCutSend
With reliable process foundations in place, SendCutSend has scaled to:
- 400+ employees
- 13–14 cutting lasers
- Five facilities across three states
- Approximately 300,000 customers
- Over $100 million in revenue
This growth was made possible by an early commitment to dependable, easy-to-operate Torchmate systems paired with disciplined machine utilization.
“Focus on getting the full value out of the machine. Run it 100% of the time. A little extra labor can cover the lease and unlock profitable growth.”
About SendCutSend
That insight led to building a website where customers could upload DXF files and order parts on demand. Today, SendCutSend is one of the fastest and most streamlined digital fabrication platforms available.
Customers upload design files, receive instant quotes, and access services including laser cutting, waterjet cutting, CNC routing, CNC machining, bending, powder coating, hardware insertion, and more.
SendCutSend has now cut more than 30 million parts and is widely recognized as a top-performing U.S. manufacturer.
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